CALIFORNIA EQUINOX PT. II : AUTUMNAL
CALIFORNIA EQUINOX PT. II : AUTUMNAL
And so the California tour continues from San Francisco in the Spring, to Los Angeles in the fall. A most beautiful time awaits, we hope to see you there!
DAY ONE : THE TABLESCAPE
During Day One, students will consider the value of dynamic tablescapes and dive into designing the multiple floral pieces that together create a rich tabletop environment.
Jenn and Sammy will guide students through their approach to creating low, lush centerpieces and what they consider in its creation: usage of color, movement and gesture, organic and natural character. They will also explain and design what they call, “The Satellites” - additional floral elements employed to complement the centerpiece. Whether it be arrangements in smaller vessels that symmetrically complement the larger piece, simple and gestural bud vases, or blooms and fruits tucked into the tablescape, we will openly discuss a variety of approaches to creatively flatter the main arrangement. These pieces are essential in elegantly completing a tablescape, and students will be encouraged to experiment with these satellite pieces. For their own creations, students will dive into a buffet of the best blooms the early autumn season has to offer. Jenn and Sammy will be on hand to help students as they design, offering 1:1 advice and guidance.
When students have completed their floral pieces, they are invited to stage them on a curated dining table vignette. Jenn and Sammy will discuss the merits and increasingly-critical value of content-creation as well as share tips in doing so to successfully communicate the vision of your brand and signature voice. They will curate a collection of tabletop props, which students can choose from to set their own unique tablescape. An additional pedestal and neutral backdrop will be available for explicit centerpiece photographing. Students are encouraged to bring their own camera/camera phone as Jenn and Sammy will explain their process of documenting their work for display on their social media accounts, professional portfolio, or personal use.
Students of all levels are encouraged to attend Day One - Jenn and Sammy will guide and cater according to each student’s level of study and specific needs. All supplies, including vessels, clippers, and floral materials will be provided. Light refreshments will be served. Class will be held in the beautiful, natural-light filled FD Studios on Monday, 09/25/2017 from 9:00 AM to 12:30 PM.
DAY TWO : THE CEREMONY
After a day of exploring the floral-filled tablescape, Jenn and Sammy will lead students in a day dedicated to exploring and designing the critical elements of the wedding ceremony. The day will kick off with catered lunch and a conversation to re-examine, redeem even, the role of flowers in establishing the environmental character and emotional mood of any wedding celebration. This will frame the rest of the day, as students are encouraged to expand their creative approach and hone their practice as floral designers.
During the first half of class, Sammy will discuss his approach to and demonstration of designing a lush and organic, romantic and refined hand-tied bridal bouquet. Many of the woes and anxieties surrounding designing bouquets are easily addressable and this portion of the day intends to educate students with the techniques and ingredients Sammy has found are required to confidently create the bridal bouquet, arguably the pinnacle floral element of any wedding. A spread of early autumn flowers and foliage and spools of Silk & Willow ribbon will be available. Students will then design their own bridal bouquets as Sammy and Jenn roam to give personal feedback and assistance.
Jenn will then share about her creative process in conceptualizing and executing a dynamic, innovative installation to anchor any ceremony site. In a time when we have found brides craving unique, site-specific ceremony treatments, Jenn will break down the process of embracing the inherent qualities of a site, imagining a floral installation that will creatively incorporate flowers to appropriately frame the altar, and bring forth that vision to successful execution. A conversation on scale, methods in creating impact and decisions in product textures and tones will follow. Students will join in on elements of the installation after framework is set by Jenn.
Finally, students will participate in an editorial photoshoot intended to capture the day’s work for use in their professional portfolio. Jenn and Sammy are excitedly collaborating with Jacob Brooks of Brumley & Wells on this portion of the day. Jacob has an extreme eye for beauty, and his wedding and commercial work succeeds in capturing the soul of a moment in the most richly understated way. Notice the way his work pierces the viewer - whether it be a crisp shot of a bouquet, a dusky landscape, or the eyes of his subjects in a portraiture. Film photographs will be sent to students after the workshop for personal and professional use. While the exact specifications of the shoot will be kept secret until participants arrive at the workshop, Jenn, Sammy, and Jacob are designing the shoot to push the creative bounds of “bridal editorial,” making for a memorable addition to students’ portfolios.
Our goal with this class is to create a special and intimate experience for our students. Open dialogue, personal attention, and a creative and collaborative atmosphere will reinvigorate students’ approach to their own floral design work. We want students to leave with the confidence and inspiration needed to create beautiful ceremonies for their own clients. And, with absolutely beautiful imagery to remember our time.
While students of all levels are welcomed at this class, it is geared towards floral designers who are looking to grow their floral practice and portfolio. All supplies, including clippers, silk ribbon, and floral materials, will be provided. Class will be held in the beautiful, natural-light filled FD Studios on Tuesday 9/26 from to 12:00 PM to 7:00 PM.